Older consumers are no longer peripheral to beauty in China. They are becoming one of the category’s most important forces for demand, relevance, and long-term growth. For a long time, beauty in China was marketed as a young person’s game. Product launches, campaign language, platform strategies, and influencer ecosystems all revolved around youth, speed, and trend turnover. The industry focused heavily on what was new, what was viral, and what appealed to younger shoppers. T

China’s beauty market is no longer a distant opportunity for European brands to consider at leisure. At CIBE 2026, Armin Lissfeld observed firsthand a market that operates with a level of speed and intensity many foreign beauty brands still fail to grasp. This market is not theoretical or waiting for Europe to catch up. It is active, competitive, and driven by rapid digital innovation and consumer engagement. The Reality of China’s Beauty Market China’s beauty market thrives

For decades, China was known as the world’s factory, a place where products were made quickly, efficiently, and cheaply. Western markets saw China mainly as a source of low-cost goods, often manufactured under other companies’ brands. That image no longer fits the reality. Today, China is not just exporting products; it is exporting its own brands, reshaping global markets and consumer perceptions. This transformation is about more than just volume. Chinese companies are movi

Livestream shopping is often discussed as a global phenomenon, but this broad view misses the real story: the market is evolving very differently across regions. Understanding these regional differences is essential for KOLs, CEOs, marketing leaders, and streamers who want to navigate this dynamic space effectively. This post explores how livestream shopping is developing in China, the United States, Europe, Asia, the Middle East, and Latin America, highlighting key trends an